Education is the True Path to Success

Government has a big role in providing its citizens proper education. Pakistan has undergone a number of changes since 1980s. Recent policy changes is slowly shaping the nation, making it look more and more like Western nations that embrace “Americanization.” Pakistan is rapidly losing its social democratic status. Unfortunately, the so-called economic restructuring that is currently taking place is having adverse effects on the Pakistani school system and its students also. By analyzing the changes made to Pakistan’s education system we can track neoliberalism’s level of growth in the country. Privatization of education means transferring taxpayers’ money designated for public education to luxuries of the Government, corporations, and/or individuals instead of to public schools, colleges, and universities. For the poor and middle class people, to have access in proper education, government’s educational free facilities are most vital; should be available.

It is undisputed that common man creates government. Government exists to assure and protect the will of the people. Contrarily, against our will, almost all our costs of living including cost of education are now blatantly rigged against us. A huge percentage of our tax ultimately ends up in the pockets of politicians. Experience of the past about five years proves that our tax money is not going into our community; it is going into the pockets of the billionaires called our leaders – it is obscene. Our ruling elite have engineered a financial coup and have brought war to our doorstep; they have launched a war to eliminate the Pakistani middle and lower class. They have deprived the people of getting affordable quality education. Private and self-finance public institutes have high fees so the poor cannot afford that fee. Private or self-financing education is nothing but making our country back because not only rich people, who can afford, but also lower class and middle class families also have brilliant children and they want to study further in good institutions but financial problems create much stress upon them, students get a lot of stress, and sometimes it make them so desperate that they think to commit suicide thus who lose the talent? Our leaders, our country!

The state of the Pakistani educational system began to change and ultimately crumble after the 1980s. So called reforms have dramatically changed Pakistan’s educational system, both from an economic and pedagogical perspective. There are clear signs that an affordable quality education in Pakistan is under threat. Pakistan’s education system has fallen victim to neo-liberal globalization. Neo-liberalism has regarded the educational institutes more as a commodity exchange and commercial body than as a sacrosanct academic institution or means of social and national integration.

It is generally accepted that the educational level of each country have a direct relationship with its development; as much people have access to education, the country has more opportunities to grow. Therefore government has to spend an important part of its budget to provide good educational levels for its people. With the help of Government, the public institutions should promote access, affordability and attainment in education including higher education by reining in costs, providing value for poor families, and preparing students with a high quality education to succeed in their careers. The more hardworking students must be provided with a fair shot at pursuing higher education, because education is not a luxury: it is an economic imperative that every hardworking and responsible student should be able to afford.

Educational system is today being formulated only to meet the demands of government to meet neo-liberal agenda. Political leaders have been able to get away with these changes. The quality of education is going down, students are feeling the pressure to get the grades and teachers are left to deal with the ambiguity and the uncertainty of how to achieve the objectives and standards set by the state. This has had negative consequences on the educational system in Pakistan, which are impacting students, teachers and communities. Our educationists and the Government have done nothing to upgrade the quality of Pakistan’s education system.

The bitter truth is our corrupt political elite don’t want common people getting world-class education. PPP Government is out to systematically wipe out the HEC’s achievements and destroy it in absolute terms. The poor are more marginalized after education is commercialized. Our children want education but they fail to cope in universities because everything is out of reach for middle and lower middle class students. Pakistan needs highly educated people to deal with the growing political dynamics that prevail – we should not be looking at the possibilities of outsourcing decision-making to external forces simply because we do not have people educated enough to strategize Pakistan’s policies. To achieve this goal there must be affordable higher education in place. The government should also direct its efforts towards villages. It should open more schools and employ more teachers.

Opening of schools does not mean erecting costly buildings and employing an army of unwilling teachers who are not fit to do what they are required to do, as had been the case during last five years. Only merit based dedicated staff can make the dream of education for all a reality. The government should provide scholarships to brilliant students. The Government should be committed to placing a good education within reach of all who are willing to work for it helps build a strong Pakistani middle class. Equal opportunities of development to all the children during the period of growth should be the aim of the Government. Healthy and educated citizens are the driving force of a nation’s productivity; the government should invest on this for the people to achieve their optimum well-being. We believe the government has an obligation to ensure that ample funding is made available to education sector. By investing in education, the government will be investing in its own success story of human resource development.

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5 Lessons Project Management Can Learn From The Aviation Field

Introduction
Organizations are in desperate need of creating predictable outcomes and managing the risk inherent in almost all of their project management initiatives. This is true whether they are designing products, performing services for clients, managing technology, implementing a government initiative, or any of a number of different projects. The purpose of this white paper is to identify five lessons (there are many more) that project management can learn from the aviation field to accomplish this objective of predictable outcomes and managed risk.Why Aviation?
Aviation is a rich source of information because it has already gone through the pain and consequences of not having predictable outcomes and has largely come through the other side. That is not to say that aviation is perfect, but aviation has done a stellar job of taking an inherently risky activity (flying) and creating safe, predictable outcomes. It has learned what is necessary.Project management does not pursue predictable outcomes to the same degree as aviation has pursued them. This may be due to the fact that the consequences of a failure in aviation are far higher than the consequences of a failure in the typical project that we manage.This idea of consequences is we target aviation as a good source. Aviation has been forced to develop methods of dealing with risk and creating predictable outcomes. Many of these same lessons that aviation has already been forced to learn can be applied directly to project management.Implement Predictable and Standardized Processes
When you fly, you cannot do things on a whim. There are specific procedures that you must follow. When an airliner comes in to land, there are certain things you do at certain times – when the flaps come down, when the landing gear comes down, the specific route to fly for a specific airport. If there is an emergency, there is a procedure for it. Pilots do not wonder what to do. They have been trained to follow certain procedures.Aviation has recognized the great importance of creating these predictable processes where risk is involved. For example, when approaching a major airport, there are documented, published procedures that every pilot must follow called Standard Terminal Arrivals (or STARs). A pilot will review these procedures even before they take off. When they are assigned by air traffic control what the currently used STAR procedure is, they know exactly what they will do and how they will fly. There is no “I wonder how we should fly into Atlanta today?” Project management cannot create predictable outcomes if it does not similarly implement predictable and standardized processes to deal with normal operations as well as contingencies.Here are some of the specific guidelines we can learn from aviation as to the implementation of these processes:The processes must be well documented and accessible.
Everyone must follow the processes.
Everyone must be continuously trained on the processes.
The processes must be continuously evaluated and improved over time.There are several advantages to implementing this in our project management practices. These advantages include:Eliminating confusion (everyone knows the proper steps and activities).
Providing a clear plan for how to produce a desired outcome.
Communicating the desired outcome.
Reducing workload by eliminating needless communications, decision making, and activities that should be routine.Just like aviation has created standard procedures to create the predictable outcome of landing at a major airport (thus making it safe and routine), project management needs standard procedures to create the predictable outcome of a new product, a customer implementation, a new service, or whatever your desired outcome happens to be.Defining Clear Roles and Responsibilities
Clear roles and responsibilities are critical in aviation. Each pilot knows their responsibility for each phase in flight and for every contingency. For example, when an airliner takes off, one pilot is the flying pilot and is focused on flying the airplane. The other pilot is the supporting pilot and does almost everything else such as talking with air traffic control, calling out airspeeds, and raising the landing gear and flaps at the appropriate times.In the Hudson River incident for US Airways flight 1549 was ditched in the Hudson River, there was a brief but interesting exchange on the cockpit voice recorder transcript. First Officer Skiles was the flying pilot, but after the incident with the birds, Captain “Sully” Sullenberger said “My Aircraft.” No additional explanation or instruction was given, but both pilots knew that their role had just changed. Captain Sully was now the flying pilot and First Officer Skiles focus shifted to getting out the emergency engine out checklists.The reason for these clear roles and responsibilities is because of the repercussions when they do not exist. In a lesser known event during the Apollo space program, Gene Cernan and John Young found their Apollo 10 lunar module (the one before the moon landing) spinning out of control. They were able to correct the situation, but the root cause was a simple misplaced switch. One pilot put the switch in one position. The other pilot inadvertently put the switch in the other position, not realizing what the first pilot had done. There was not a crystal clear distinction on who would throw the switch.How many times in project management has there been a lot of unneeded activity, lack of decision making, duplicate effort, or competing initiatives simply because roles and responsibilities have not been clearly defined? Aviation’s experience would offer valuable lessons to implement in project management including:Documenting roles and responsibilities (as opposed to assuming).
Setting roles and responsibilities for every project.
Setting roles and responsibilities for every process (that may be used across multiple projects).
Routinely communicating roles and responsibilities (instead of assuming everyone knows and understands them).
Maintaining accountability.
Continuously reviewing and updating responsibilities as needed.
Making sure that someone has the authority to make a decision.There are several tools and methodologies for accomplishing this, including creating a RACI (responsible / accountable / consulted / informed) matrix.A common argument is that people do not have the time for such definition. However, that is one of the benefits of doing so: to eliminate all of the time wasted because people do not understand everyone’s role. Additional benefits include:Understanding who has the authority to make a decision.
Preventing competing activities.
Knowing who to keep informed.
Implementing proper accountability.If your projects seem to be slowly spinning out of control, defining roles and responsibilities may be a good place to start.Implementing Accountability
Aviation does not assume that everyone is following the standardized processes and maintaining their responsibility. It implements accountability measures to ensure that this is the case.Pilots are required to attend training regularly where they learn new procedures, but they are also evaluated to ensure they are following proper procedures and have maintained a proper skill level. It doesn’t stop there. New pilots initially fly with an instructor pilot to ensure they are following what their training taught them. All pilots must occasionally fly with a check airman who evaluates the pilot’s performance in real-world operations. Captains hold First Officers accountable for following proper procedures.When procedures are not properly followed, there is a clear course of action. That may be as serious as action from the FAA, or dismissal, or perhaps a visit to the airline’s chief pilot’s office.Accountability is sometimes a bad word in project management but it is equally important. If people are not held accountable for following standardized procedures, how valuable are the procedures? Not very. If you are trying to implement predictable outcomes, how can you predict the outcome of a series of activities where people are not accountable to perform those activities in any sort of predictable fashion? You cannot.Accountability provides many benefits to project management as it does to aviation:It provides a clear view of what is expected of everyone.
It provides a clear understanding of what happens when the expectation is not met.
It ensures that activities are performed in a predictable fashion, thus contributing to a predictable outcome.Employ Effective Training
Most people assume that the pilots that are flying their airliner have been properly trained, but they do not give it any more thought. The fact is that training is a huge part of the aviation paradigm and for good reason. Who wants to go on a flight with their family and put their lives in the hands of poorly trained pilots? There are a couple of key facets of aviation training that stand out:
Training is continuous.
Training is comprehensive and diverse.We often view training as a one time event in project management. We train on a new system or to get a certain certification or learn a certain methodology. In aviation, training is a continuous part of the culture to create a safe, predictable outcome.Pilots go through weeks of training when they first hire on with an airline. After that initial intense training, they perform additional training through on the job supervision and one on one training. It does not stop there. At least once a year, pilots are required to attend extensive classroom and simulator training.The continuous training they undergo is also comprehensive and diverse in scope. It is not focused on a single area, such as technology or how to fly an airplane. Training includes at a minimum the following aspects:
Training on policies.
Training on standardized procedures.
Training on rules and regulations.
Training on roles and responsibilities.
Training on cockpit resource management (how to work better together).
Training on how to fly the airplane (skills).
Training on how to utilize the technology in the cockpit.
Training on the aircraft systems of the aircraft they will fly.
Training on contingencies.Our training in project management is often a single event or is focused on technology instead of on ensuring that everyone has the knowledge and skills to create a predictable outcome for the organization.Applying the experience of aviation, our project management training should turn into a continuous program. That does not mean it needs to always be formal training, but it does not to be continuously intentional.Training also needs to cover the following essential areas:
Training on the organization’s standardized processes and how to follow them.
Training on roles and responsibilities.
Training on skills (how to be a good project manager or team member).
Training on the technology that will be used to accomplish the processes and predictable outcomes.You cannot expect a predictable outcome if you do not regularly train people to create that predictable outcome.Utilize Proper Tools and Technology
There was an article in a recent aviation periodical that referred to a newer generation airliner as a “650,000 pound laptop.” This referred to the fact that there is a lot of technology in today’s airline cockpits. In fact, when a pilot moves to a new airplane, much of the training is not on how to fly the airplane but on the technology and aircraft systems that need to be mastered.Aviation uses technology to perform a number of support roles such as providing situational awareness during each phase in flight, and performing routine tasks that can be automated.If we take this lesson in the perspective of what we have learned so far, it should also be recognized that utilizing tools and technology is an important but balanced part of the predictability of aviation. This simply means that:Technology is not put off as not important to the overall goal of predictable outcomes.
Technology is also not overly emphasized over other aspects such as creating standardized processes.There are clear lessons to learn in project management. Too often in project management we either focus too much on the tools and not the processes, or we focus on the processes but use poor tools such as spreadsheets. Either way, it is hard to create an environment of predictable outcomes.Specifically in project management we need to use the right tools that:Support our standardized processes.
Provide situational awareness.
Provide up to date information that the organization needs.
Provides insight into problems.
Automates things that can easily be automated.
Provides data from which to learn and improve processes.Technology in the right context and usage provides another pillar from which to create those predictable outcomes.ConclusionAviation has already learned through much experience (some good and some not so good) the important lessons of how to create predictable outcomes and manage inherent risk. It provides a good source of information that can be applied to our project management practices. Specifically, project management needs to:Implement predictable and standardized processes
Define roles and responsibilities
Implement accountability
Employ effective training
Utilize Proper Tools and TechnologyWhile certainly not an extensive list of the lessons that can be learned, these provide a good starting point to create the predictable processes in project management that our organizations today desperately need.

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Digital Marketing – Revolutionized Marketing and Different Innovative Strategies

Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

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